New study uncovers evolutionary roots of conspicuous consumption
Peer-Reviewed Publication
Updates every hour. Last Updated: 23-Apr-2025 18:08 ET (23-Apr-2025 22:08 GMT/UTC)
New research led by Athabasca University challenges long-held assumptions about what drives conspicuous consumption and the desire to be seen with consumer products.
Intersectionality exposes the power structures within the marketplace and increases marketing’s benefit to society and its ability to reflect and address the complexities of real-world behavior.
The study of Arab tribes should not be abandoned because Middle East and North African citizens continue to insist on the relevance of the term in their daily lives, a new study says.