Aparna Sundar, University of Oregon (IMAGE) University of Oregon Caption Aparna Sundar, an assistant professor of marketing at the University of Oregon, led a series of studies that explored perceptions about colors, particularly related to environmental friendliness and how they were used by companies as part of their branding. Credit Photo by Charlie Litchfield Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.