Colors Behind Company Branding (IMAGE) University of Oregon Caption This graphic shows various colors that were studied for how they may be perceived by consumers when companies choose a color as part of their brand identities. Credit Courtesy of Aparna Sundar Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.