image: Political leaders rely on the observed audience responses in TV broadcasts to communicate and sustain the perception of effective leadership.
Credit: Library of Congress, Unsplash, CC0 (https://creativecommons.org/publicdomain/zero/1.0/)
Case study using news story of Ronald Reagan, the "Great Communicator", indicates that changes in media presentation of leaders - for example, inclusion of audience laughter - can significantly influence perceptions
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Article URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0301324
Article Title: Laughter and effective presidential leadership: A case study of Ronald Reagan as the ‘great communicator’
Author Countries: USA, UK
Funding: The author(s) received no specific funding for this work.
Journal
PLOS ONE
Article Title
Laughter and effective presidential leadership: A case study of Ronald Reagan as the ‘great communicator’
Article Publication Date
17-Apr-2024
COI Statement
The authors have declared that no competing interests exist.