image: Voters of the Democratic party and U.S. President Joe Biden are happier than voters for the Republican party and former U.S. President Donald Trump, while older and wealthier adult voters are happier than younger and less-wealthy ones, according to a new FAU PolCom and Mainstreet Research happiness poll.
Credit: FAU Political Communication and Public Opinion Research Lab
Voters of the Democratic party and U.S. President Joe Biden are happier than voters for the Republican party and former U.S. President Donald Trump, while older and wealthier adult voters are happier than younger and less-wealthy ones, according to a new Florida Atlantic University PolCom and Mainstreet Research happiness poll released today in advance of the United Nation’s International Day of Happiness on March 20.
“Happiness is important to understand as it influences the well-being and satisfaction of citizens, which in turn shapes their voting behavior,” said Carol Bishop Mills, Ph.D., FAU’s communication professor, PolCom co-director, and expert in relational communication. “As demonstrated by Ronald Reagan’s enduring question in the 1980 presidential election, ‘Are you better off today than you were four years ago?’ capturing public sentiment toward governance and policy efficacy is critical – especially in today’s contentious political climate.”
The Happiness Thermometer poll employed the well-established “Satisfaction with Life Scale,” developed by Ed Diener, et. al (1985), which uses five items that are designed to assess overall happiness. Through its application in the poll, the thermometer measures connections between happiness and politics, revealing measurable differences in happiness among age and economic groups, as well as party affiliation and voter intention.
Among the findings: 69 percent of Democratic voters reported they’re at least “slightly satisfied” with their lives, while 66 percent of Republican respondents said they were so. Among voters who would vote for Biden in 2024, 75 percent answered that they were at least “slightly satisfied” with their lives, while 62 percent of Trump voters said the same.
“This pattern highlights the importance of happiness not just as a personal pursuit but as an important predictor of voting behavior that harks back to Ronald Reagan’s 1980s question,” Mills said. “As seen in the connections between happiness and political intention, people who are content are more likely to support incumbents than people who do not feel happy.”
The Kids are not Alright: People are Happy Overall; Younger People Aren’t
In line with prevailing research in the field, most individuals surveyed reported a sense of contentment: 66 percent of respondents expressed satisfaction with their lives, with 22 percent reporting that they were “extremely satisfied;” 25 percent who were “satisfied;” and 19 percent who were “slightly satisfied.” Eighty-nine percent of people over 65 and nearly 67 percent of people ages 50 to 64 reported being “happy.”
But not all news is good. Roughly 56 percent of younger respondents 18 to 34 (millennials and Generation Z) indicated that they were “dissatisfied” with their lives, and only 21 percent of this age group indicated that they were “extremely satisfied” or “satisfied.” According to the poll, 49 percent voted Democrat in the 2020 presidential election and 42 percent voted Republican.
This response indicates that respondents’ voter intentions mirror their emotional state. Reversing their previous voting behavior in the 2024 presidential election, 54 percent of likely voters in this age group indicated they would vote for Trump, while only 37 percent reported that they would vote for Biden. Among all voters in this age group, 50 percent indicated they would vote for Trump and 34 percent indicated they would vote for Biden.
“This finding is important. Generally, young adults through the early 30s have high levels of happiness, bolstered by optimism, new experiences and independence. Then, happiness dips for mid-life periods and rebounds with the highest levels in adults over 50,” Mills said. “Young people with high levels of unhappiness is noteworthy – and so is the level of satisfaction among older voters. We have seen a rise in depression, anxiety and mental health issues in the younger population, and it is important to take these concerns seriously.”
Demographic Variations Matter (in Happiness and Politics): Race, Income and Education
Meaningful disparities in candidate support emerged across various demographic factors. Although it is said that money can’t buy happiness, the data demonstrates that in some ways, it does. Of respondents making $50,000 or less, 62 percent indicated that they are happy, but 72 percent of respondents with incomes of more than $100,000 reported that they are happy. Economic dissatisfaction may be translating into support for Trump, as 50 percent of people making under $50,000 support Trump and 55 percent making over $100,000 support Biden.
Interestingly in terms of race and ethnicity, white voters emerged as the group exhibiting the highest levels of life satisfaction, with a striking 70 percent indicating at least slight satisfaction. Meanwhile, Black voters demonstrated a satisfaction rate of 60 percent, while Hispanic voters reported 61 percent satisfaction.
“Inscribed in the Declaration of Independence is that the pursuit of happiness is a fundamental right,” said Luzmarina Garcia, Ph.D., assistant professor of political science at FAU. “But when we look at data, it’s clear that people from different races and ethnicities don’t always have the same levels of happiness in modern-day America.”
Tight Presidential Contest Unfolds: Biden and Trump Locked, but Biden Gains
The FAU/Mainstreet poll also reveals a neck-and-neck competition between Biden and Trump in the forthcoming presidential elections, both among all voters and likely voters.
In response to the question, “If the election for president was held today, and candidates were Joe Biden and Donald Trump, which candidate would you support?” voters demonstrated a striking split in their preferences, with 44 percent expressing support for Biden and 44 percent for Trump. Similarly, among likely voters, Biden slightly edged out Trump with 47 percent of support compared to Trump’s 45 percent.
“This difference falls within the margin of sampling error, rendering the presidential race too close to predict a definitive winner at this stage. Notably, a mere 4 percent of undecided likely voters underscore the tightness of the election,” said Dukhong Kim, Ph.D., associate professor of political science at FAU.
Comparing these findings to the February poll, Biden has marginally improved his chances of securing victory. In February, he trailed Trump by 4 percent, indicating a subtle shift in voter sentiment within just a month. Additionally, the proportion of undecided voters has dwindled from 9 percent in February to 4 percent in March, further highlighting the competitiveness of the race.
The analysis is based on the results of a survey conducted Wednesday, March 15 to Friday, March 17 with a sample of 1,053 adults, 18 years of age or older, registered to vote, and living in the United States. The survey was conducted using text message recruitment and interactive voice response to complete the survey. The margin of error for the poll is +/- 3.0 percent at the 95 percent confidence level. Margins of error are higher in each subsample.
To view the poll and report, www.faupolling.com/march-19-2024/. For more information on FAU’s PolComLab, visit www.faupolling.com.
About Florida Atlantic University:
Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University serves more than 30,000 undergraduate and graduate students across six campuses located along the southeast Florida coast. In recent years, the University has doubled its research expenditures and outpaced its peers in student achievement rates. Through the coexistence of access and excellence, FAU embodies an innovative model where traditional achievement gaps vanish. FAU is designated a Hispanic-serving institution, ranked as a top public university by U.S. News & World Report and a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. For more information, visit www.fau.edu.
About Florida Atlantic University PolCom Lab:
The Florida Atlantic University Department of Political Science and the School of Communication and Multimedia Studies, in collaboration in with Mainstreet Research, established the PolCom Lab to investigate and analyze public opinion and political trends across the nation, and particularly in the state of Florida. For more information, visit www.faupolling.com.
About Mainstreet Research:
Founded in 2010, Mainstreet Research is recognized as one of Canada’s top public opinion and market research firms. Since our founding, we have been providing actionable and data-driven insights to our clients to help them make their most important evidence-based strategic decisions. Mainstreet Research is a proud corporate member of CRIC and exceeds all Canadian and international standards for market research and public opinion research.
Method of Research
Survey
Subject of Research
People
Article Publication Date
19-Mar-2024