Joy Lu (IMAGE) University of California - San Diego Caption First author, Joy Lu, assistant professor of marketing at Carnegie Mellon’s Tepper School of Business. Credit Carnegie Mellon’s Tepper School of Business. Usage Restrictions No restrictions. License Public Domain Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.