FDA Real Cost ads reduce teen openness to vaping (IMAGE)
Caption
A UNC study found that the FDA's Real Cost ads reduced teenagers' openness to vaping compared to control videos, which were neutral informational videos about e-cigarettes created by the research team. Real Cost vaping prevention ads also reduced openness to smoking cigarettes compared to control videos, a promising set of findings given that thousands of teens nationwide have been exposed to the FDA’s nationwide Real Cost campaign.
Credit
FDA
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No restrictions.
License
Public Domain