Marcella H. Boynton, PhD (IMAGE)

UNC Lineberger Comprehensive Cancer Center

Marcella H. Boynton, PhD

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“Although we anticipated that vaping prevention ads with neutral or pleasant imagery would not be as effective, we were alarmed to find that flavor-related messages actually heightened the attractiveness of vaping,” said first author Marcella H. Boynton, PhD, an assistant professor in the UNC Division of General Medicine and Clinical Epidemiology and statistician at the North Carolina Translational and Clinical Sciences (NC TraCS) Institute.

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UNC School of Medicine

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