fMRI Brain Scan (IMAGE) University of Missouri-Columbia Caption U of Mo researchers assessed hunger and satiety by measuring appetite sensations and hormonal markers in combination with reward-driven motivation to eat, using fMRI technology to identify brain activity related to food motivation and reward. Credit MU News Bureau Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.