Dr. Hershman Interview (VIDEO) Columbia University Irving Medical Center This video is under embargo. Please login to access this video. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Caption A study by Columbia University Medical Center (CUMC) researchers has found that the introduction of generic aromatase inhibitors (the most common type of hormone therapy), which are considerably less expensive than their brand-name counterparts, increased treatment adherence by 50 percent. The study was published in the online issue of the Journal of the National Cancer Institute. The study's lead author is study leader Dawn L. Hershman, M.D., M.S., associate professor of medicine at the College of Physicians and Surgeons and associate professor of epidemiology at Columbia's Mailman School of Public Health. Credit Columbia University Medical Center Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.