Opinion Change and Weighted Balance (VIDEO)
Caption
The simulation shows how individuals react to another individual according to his/her changing opinions. As individual 1 [red arrow] moves in a circle through the opinion space, others [black arrows] with already similar opinions (i.e. whose opinion vector is less than 90 degrees away from individual 1), and thus a positive relation towards the individual, move closer. Others who dislike the individual due to differing opinions move away. Repeated interaction leads to individuals either agreeing with on all issues, or adopting opposing views. The background color shows how much cognitive balance they perceive.
Credit
© CSH Vienna / JASSS
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Licensed content