When Taste and Health Begin to Register (IMAGE) California Institute of Technology Caption The graph shows range of individual estimates of the earliest time at which taste (in red) and health (in blue) began to register in the individual's decision making process. Credit Nicolette Sullivan/Caltech Usage Restrictions Usage permitted with credit. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.