Uninformed by Opinion (IMAGE)
Caption
The models showed that even the presence of one or two uninformed individuals caused an immediate change in the group's behavior, even in groups with the most adamant minority. This figure shows the effect of the uninformed on the four animal groups by strength of the minority opinion, with black being the least intense and red indicating the most. In the red group, the majority nonetheless took back control with less than 10 uninformed individuals present. Around 20 uninformed individuals, however, all four groups begin to experience "noise," which the researchers describe as a state where too many uninformed individuals result in a lack of leadership.
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Image by Science/AAAS
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