Bacon Cheeseburger (IMAGE) Washington University School of Medicine Caption Hyper-palatable foods that stimulate the same reward centers in the brain as alcohol and other drugs have become more common in recent years. Credit Washington University School of Medicine Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.