How New e-Display Technology Works (IMAGE) University of Cincinnati Caption The two horizontal "boxes" above represent views of the new technology design -- with the pigment dispersion fluid represented as "in motion." Ambient light enters via the device screen. When that light hits the layer of reflective electrodes, it is amplified. Credit Jason Heikenfeld and Angela Klocke, U. of Cincinnati Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.