(IMAGE) Max Planck Institute for Chemical Ecology Caption Representations of odors in the fly brain can be studied by using functional imaging techniques. Interestingly, an attractive odor activates a different region in the lateral horn than the region activated by a repulsive odor. These regions are the same in every fly and therefore genetically determined. Credit Silke Sachse, , Max Planck Institute for Chemical Ecology Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.