Mengze Shi, University of Toronto, Rotman School of Management (IMAGE)

University of Toronto, Rotman School of Management

Mengze Shi, University of Toronto, Rotman School of Management

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Mengze Shi is Associate Professor of Marketing at the University of Toronto's Rotman School of Management. His research is focused on incentives, specifically how people respond to incentives and how companies should design incentive programs. He has investigated a wide range of consumer incentive programs, including loyalty rewards, sweepstakes, group buying, discounts, and direct mails, as well as incentives for sales agents such as commissions and sales contests. His work has covered such industries as airlines, wireless communications, gasoline retailing and mailing catalogs.

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Rotman School

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