(IMAGE) Universidad Carlos III de Madrid Caption Universidad Carlos III de Madrid (UC3M) has developed a monitoring tool with which brands can test the effects of their strategies on social networks. This program can control millions of "tweets" and reveal the strengths and weaknesses of brands in the Twitter universe. Credit uc3m Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.