(IMAGE) Universidad Carlos III de Madrid Caption Recognizing an opportunity, defining a clear message and reacting; these are the three keys to the success of environmental campaigns on social networks, according to research by Universidad Carlos III de Madrid (UC3M) and INGENIO, a joint center of the Universidad Politécnica de Valencia and CSIC, which also received an international award for the best article about entrepreneurship. Credit uc3m Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.