Subtle Messaging in Sports Sponsorships (IMAGE) University of Oregon Caption Players in a German professional soccer game compete on the field with company brands on their uniforms. A three-member research team has found that sports audiences pay attention to sponsorship deals and what shapes positive and negative reactions. Credit Photo courtesy of David Woisetschläger Usage Restrictions Use credit line License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.