Understanding Sports Sponsorships (VIDEO) University of Oregon This video is under embargo. Please login to access this video. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Caption T. Bettina Cornwell, a marketing professor at the University of Oregon, provides the background, steps taken and the findings of a study published in the Journal of Marketing. The study, which looked at professional soccer and handball leagues in Germany, explored the subtle messages of the deals on sports sponsorships that are inferred by the general public, including the fans of teams that forge such deals. Credit University of Oregon Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.