The Red Effect (1 of 2) (IMAGE) University of Rochester Caption In several experiments, the shirt of the man in the photographs was digitally colored either red or another color. Participants rated the pictured man's status and attractiveness, and reported on their willingness to date, kiss and engage in other sexual activity with the person. Credit University of Rochester Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.