Andrew Elliot, University of Rochester (IMAGE) University of Rochester Caption "We typically think of color in terms of beauty and aesthetics, but color carries meaning as well and affects our perception and behavior in important ways without our awareness," says Andrew Elliot, professor of psychology at the University of Rochester. Credit Adam Fenster, University of Rochester Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.