Jeff Firman Discusses his New Feed (AUDIO) University of Missouri-Columbia Your browser does not support the audio element. Caption Jeff Firman, a professor in the MU College of Agriculture, Food and Natural Resources, says that turkey feed is the top cost for produces. Decreasing that could have implications for shoppers. Credit Debbie Johnson/University of Missouri Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.