Consumers beliefs about shrinkflation (IMAGE) Purdue University Caption Bar graph display of what consumers believe about shrinkflation, October 2024. Credit Purdue University Center for Food Demand Analysis and Sustainability Usage Restrictions News organizations may use this image in reports about the work of Purdue University’s Center for Food Demand Analysis and Sustainability. License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.