Fig. 3 (IMAGE) Osaka University Caption Features of AI assistants that consumers prioritize: Differences based on locus of control. Credit 2024 Ioku et al., Trade-offs in AI assistant choice: Do consumers prioritize transparency and sustainability over AI assistant performance?, Big Data & Society Usage Restrictions Credit must be given to the creator. License CC BY Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.