Generations of the "Wi-R" chip (IMAGE) Purdue University Caption Each row of small rectangles in this photo displays a generation of a patent-pending chip design that beats Bluetooth data transfer speeds while consuming less energy per bit. With each generation, Shreyas Sen has been developing this design into a commercial product called “Wi-R” through Ixana, a startup he cofounded. Credit Purdue University image/Kelsey Lefever Usage Restrictions No restrictions. License Public Domain Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.