From Websites to AI: Current and Emerging
Tools in Science Communication
Public information officers (PIOs) are increasingly communicating scientific research directly to the public through channels other than the news media, utilizing platforms such as institutional websites, social media, and live events to deliver their content. What are the advantages and challenges of various communication channels in engaging directly with diverse audiences, and how will new technologies like artificial intelligence change the way we conduct science communication? What best practices can we adopt to improve the understanding of science for all?
Seminar Participants | 2019
Sarah Collins (@se_collins)
Communications Manager (Research)
University of Cambridge
Sarah is Communications Manager for the University of Cambridge’s Office of External Affairs and Communications, where she specialises in research from the physical sciences and technology.
Previously, she was Communications Manager at Cambridge’s technology transfer office, and for the its 800th Anniversary Celebrations in 2009. She is originally from Canada, where she worked in communications and fundraising for a number of non-profit organisations.
Marguerite Holloway @Marg_Holloway
Director, Science & Environmental Journalism
Columbia University Journalism School
Marguerite Holloway has written about science for publications including the New York Times, Discover, Wired, and Scientific American, where she was a long-time writer and editor. She and colleagues at Columbia and Stanford universities are developing Science Surveyor, an algorithmic tool to improve science journalism.
Holloway is the author of The Measure of Manhattan, the story of John Randel Jr., the surveyor and inventor who laid the grid plan on New York City, and of the researchers who use his data today (W.W. Norton, 2013); she recently wrote the new introduction to Manhattan in Maps (Dover, 2014). She has a B.A. in comparative literature from Brown University and an M.S. from the journalism school. She won the Distinguished Teacher of the Year award in 2001 and a Presidential Teaching Award in 2009; the New York Observer named her one of the city’s top professors in 2014.
Sabine Louët | @sciencepod
Founder & CEO, SciencePOD
Sabine Louët is a media entrepreneur and Science Communicator, Journalist, Editor with a keen interest in how best to use technology to deliver improved publishing solutions. In 2014, she founded SciencePOD, which stands for Science Prose On-Demand.
Sabine developed the SciencePOD platform to connect communities of science and technology writers and editors with scientific organizations and industries interested in using its talent management tool combined with a workflow management solution. She has worked for international science publishing houses including the Nature Publishing Group in London and New York (now part of Springer Nature) and in strategic pharma intelligence publishing houses, including Windhover, Norwalk, Connecticut (now part of Informa) and the Shanghai, China-based GBI Health. She holds a honor’s M.Sc. (Maitrise) in Fundamental Physics from the University of Strasbourg, France and a M.Sc. In Science Communication from Imperial College, UK. In 2006, she was awarded the Science Journalism Laureate Award from Purdue University for services to Science Communication.
Shannon Shea | @doescience
Office of Science Communications and Public Affairs
US Department of Energy
Shannon Brescher Shea is a senior writer and editor for the Department of Energy’s Office of Science Communications and Public Affairs.
She covers basic science research supported by the DOE, ranging from fusion energy to the microbiome of the Great Prairie. Previously, she worked in communications for the DOE’s Office of Energy Efficiency and Renewable Energy and the New York State Department of Environmental Conservation. She also works as a freelance writer, focusing on parenting and environmental sustainability.
Brian Lin (Moderator) | @brianlinworks
Director of Editorial Content Strategy, EurekAlert!
Brian Lin is director of editorial content strategy at EurekAlert!, the non-profit news service that serves more than 14,500 reporters, 5,000 public information officers, and a growing public audience.
Brian was a press officer on the science and health beats at the University of British Columbia in Canada from 2001-2014. He led the design of UBC's media training curriculum and trained more than 500 faculty and students through lectures, workshops, and coaching. Since joining AAAS, he has led PIO workshops in China, Japan, Singapore, the US and UK. Brian holds a Master of Journalism degree from UBC and a Bachelor of Arts from National Taiwan University.