"Graphic elements have the advantage that they visualise important factors of a decision at a glance, thus making them indispensable in risk communication," explains BfR President Professor Dr. Dr. Andreas Hensel. "We have established in our research on risk understanding that we can reduce false estimations and promote risk-literate decisions with a combination of verbal and graphic risk communication," adds Professor Dr. Gerd Gigerenzer, Director of the Harding Center for Risk Literacy in Berlin.
Ever since the beginning of the scientific debate about risks, they have often been defined for the sake of simplified communication in terms of their likelihood of occurrence and extent of damage. The risk matrix is regarded here as a standard form of risk portrayal which illustrates the ratio between the likelihood of occurrence and extent of damage in colour increments. Because it is restricted to a two-dimensional level, however, the information value is too low to illustrate the full extent of the risk and the assessment uncertainties. The visualisation models that currently exist in particular only partially help consumers with no advance specialised knowledge of the subject to make individual decisions on health risks on the basis of the best available scientific facts. For this reason, the BfR and Harding Center decided in summer to jointly develop informative, transparent, evidence-based and generally understandable risk visualisation concepts.
A graphically supported method for communicating the results of risk assessment - the "BfR Risk Profile" - was developed at the BfR in 2013. It makes it easier for the recipient to estimate the potential risks by summarising essential aspects of the risk assessment, such as the affected target groups, degree of severity and likelihood of a health impairment, quality of the data and available courses of action. The inclusion of the BfR Risk Profile in scientific opinions has been well received internationally and positively appraised by international partners and interest groups. Visualisations of risk information are always a compressed illustration of complex results, however, which can lead to misunderstandings, especially among the general public. In this way, unambiguousness which does not exist can be generated under certain circumstances. To counteract false interpretations, the BfR Risk Profile is now to be further developed.
When doing so, scientific expertise in the field of cognitive psychology and decision-making is to be tied into the process. The Harding Center for Risk Literacy at the Max Planck Institute for Human Development is complementing the BfR's scientific expertise in order to convert the best available evidence of the potential benefits and drawbacks of various medical measures and health topics in a graphically appealing and generally understandable form. In the joint project which goes by the name of "VisRisk" for short, a research team made up of psychologists, health scientists and natural scientists will scientifically examine over a period of two years how the statements from the risk assessment can be presented in a generally understandable form both verbally and visually. Findings and methods from cognitive psychology and decision-making are supposed to facilitate the further development of the BfR risk profile as a fast and simple means of portraying the risk potential of foods, consumer goods and products that can be easily understood by laypersons.