News Release

Interviews with European entrepreneurs

New book 'European Founders at Work' looks at the unique issues involved in creating companies in Europe

Book Announcement

Springer

European Founders at Work

image: This is the cover of "European Founders at Work." view more 

Credit: Springer

Books and news articles are flooded with the success stories of the American entrepreneur: the leader, the inspiration, the visionary and to many a hope for a brighter future. Latest to hop on this bandwagon is Facebook founder Mark Zuckerberg, who's grown his social media platform from a dorm room experiment to what promises to be one of Wall Street's biggest IPOs ever. In European Founders at Work, author Pedro Santos takes an interesting spin on this topic and looks beyond the realm of North American companies. He wonders who the representatives of such success stories in the European markets are and how different, if at all, their perspectives would be compared to their American counterparts?

European Founders at Work is a series of interviews with founders of some of the most successful European companies. The interviews are a mix of unique worldwide ventures, European-only ventures, and even a few copycats of already-proven concepts. Santos shares founders' views of starting a venture in Europe, while taking into consideration the growing national disparities between Europe and US due to significant diversity in cultures and social institutions affecting business systems.

Santos notices certain patterns in these entrepreneurial stories. Some of these looked to capitalize on the international market because their home markets were too small; others began with an idea that morphed over time, or the idea remained the same, but the method to turn it into a reality changed. These interviews help readers understand whether the founders had a local or a global view, how they competed on the global scale, if and how they got funding and their main challenges and opportunities. Santos' book is geared towards startup enthusiasts and from potential founders to experienced entrepreneurs and investors. It will also be of interest to managers who want to expand their company in European markets.

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Apress Media LLC is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. For more information about the innovative approach Apress takes to publishing, please visit www.apress.com.

Pedro Gairifo Santos
European Founders at Work
2012. 272 p.
Print book price: $29.99, eBook price: $20.99
Available eBook Formats: EPUB, MOBI, PDF
ISBN: 978-1-4302-3906-2
A product of Apress
http://www.apress.com/9781430239062


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