News Release

FDA approves Reclast -- the first and only once-yearly treatment for postmenopausal osteoporosis

Business Announcement

Fleishman-Hillard, Inc.

The U.S. Food and Drug Administration (FDA) has approved Reclast® (zoledronic acid) Injection, the first and only once-yearly treatment for postmenopausal osteoporosis. Approximately 8 million women in the United States suffer from osteoporosis, a disease characterized by low bone mass and reduced bone strength that causes bones to break easily. Osteoporotic fractures are associated with increased morbidity, mortality and healthcare costs.

The approval was based on efficacy and safety data from a three-year study showing that Reclast reduces the frequency of fractures among areas of the body typically affected by osteoporosis, including the hip, spine and non-spine (i.e., hip, wrist, arm, leg, rib). In the trial, Reclast reduced spine fractures by 70 percent and hip fractures by 41 percent.

Reclast belongs to a class of drugs called bisphosphonates, which are used to treat osteoporosis. Research shows that more than half of women on daily or weekly bisphosphonates for postmenopausal osteoporosis will discontinue treatment at the end of one year, potentially leading to a greater risk of fractures. Unlike other bisphosphonate treatments, Reclast is given as a once-yearly 15-minute infusion.

###

One out of every two women over the age of 50 will suffer an osteoporotic fracture in her lifetime. The disease is responsible for 1.5 million fractures every year, some of which can have devastating consequences. Approximately 20 percent of women over the age of 50 who suffer a hip fracture will die within one year.

For additional information on Reclast, visit www.reclast.com or call 866-RECLAST (866-732-5278).

NEWSFEED CONTENTS

B-roll: Reclast® Manufacturing / Patients Involved in Clinical Trial of Reclast / Patient Receiving Reclast Infusion / Patients in Active Lifestyle / Physician and Physician Exam / Patient Receiving Bone Mineral Density (BMD) Test

Soundbites: Felicia Cosman, M.D., Professor of Clinical Medicine, Columbia University
Christopher Recknor, M.D., United Osteoporosis Health Services / Joan Evans, Clinical Trial Patient Midge Hatzman, Clinical Trial Patient

For News Media:

C-Band Satellite Feeds on Monday, August 20 2007:

11:00 AM – 11:30 AM (EASTERN) / 8:00 AM – 8:30 AM (PACIFIC)

1:30 PM – 2:00 PM (EASTERN) / 10:30 AM – 11:00 AM (PACIFIC)

5:00 PM – 5:30 PM (EASTERN) / 2:00 PM – 2:30 PM (PACIFIC)

All Transmissions are: C- Band, Galaxy 25 (Formerly IA 5), Transponder C-13, Downlink Freq. 3960 V Standard Audio 6.2/6.8

To Preview B-roll Footage Go to: www.grsv.com/fleishman/FDA_Approves_Reclast_final.html


Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.