Dr. George E. McGee and coauthors review the medical liability crisis in Mississippi during the late 1990s, prompted by multimillion-dollar jury verdicts in malpractice cases. Most companies providing malpractice insurance to doctors stopped offering coverage, while the rest hiked premiums dramatically. Many physicians were forced to leave the state or retire, leading to shortages in such specialties as neurosurgery and obstetrics. "The ratio of mothers to obstetricians in Mississippi fell below that of many underdeveloped countries," the authors write.
Rather than caving in, physicians in Mississippi--led by the state medical society--decided to fight back. Dr. McGee and colleagues sum up their approach to advocacy, which focused on patient education: Develop a consistent and credible message; Avoid hyperbole (the truth speaks volumes); Encourage all physicians to empower and activate their patients with facts; Acknowledge that media expertise is essential; and Communicate, communicate, communicate. The resulting public pressure led the state legislature to pass a comprehensible tort reform package, including a cap on noneconomic damages. The authors conclude, "With this, physicians began returning to Mississippi--to provide welcome care." Dr. Mini B. Swift and coauthors review the financial crisis at Alameda County (Calif.) Medical Center, which provides comprehensive care for indigent patients in Oakland, Berkeley and surrounding communities. Increasing debt and decreasing state and federal funds raised the threat of reducing services at a time of increasing need.
A physician-led advocacy group concluded that a new local tax was the only answer. A one-half cent sales tax proposal was placed on the ballot in 2004, but was given little chance of reaching the two-thirds majority needed for approval. Again, advocacy initiatives focused on patient education. The message focused on the benefits to patients, highlighting the plight of uninsured patients, the threat to the area's "safety net" hospital, and the regional value of the trauma center. When voting was over, the health care measure had passed by a 71.5 percent majority. "[T]he improbable evolved into the unbelievable as the fervor of a few became the mandate of the many," Dr. Swift and colleagues write.
Surgeons and physicians have an important role to play in addressing the challenges facing the U.S. health care system, according to Dr. Andrew L. Warshaw, Surgeon-in-Chief at Massachusetts General Hospital and Editor of SURGERY. "Doctors must become educated about the issues, involved, articulate, and politically active in order to mobilize our patients, our legislators, and our payors through a coherent, cogent message," writes Dr. Warshaw. "We must work together with our patients in the political arena to change the systems that threaten to undermine their healthcare."
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