"Humane giving is a trend whose time has come," says report author Kristie Stoick, M.P.H , a PCRM research analyst. "Our report shows that most Americans object to animals being used in medical research, especially when more effective and humane methods such as cell and tissue testing, computer-based modeling, and simulation are available."
Key findings:
- Seventy-one percent of respondents polled in 2005 say it is important to them that their health donations be used for innovative non-animal research rather than animal experiments.
- Support for humane giving is growing faster in older populations. In 1996, young people were more likely than older people to be concerned about animal experiments, but the gap between young and old is decreasing.
- Sixty-seven percent of adults polled in 2005 say they are more likely to donate to a health charity that has a policy of never funding animal experiments than to one that does.
"Trends in Humane Giving" is based on random telephone surveys conducted by Opinion Research Corporation of Princeton, New Jersey, on behalf of PCRM in July 2005, November 2001, and November 1996. PCRM first commissioned the research when it sensed that growing consumer demand for "cruelty-free" personal care products would carry over to charitable giving.
After determining that a sizable number of donors were interested in "cruelty-free" giving, PCRM established the Humane Charity Seal of Approval (www.HumaneSeal.org) program to certify those health charities that provide vital patient services or conduct cutting-edge research without the use of animals. The Seal's stylized rabbit makes it simple for donors to quickly determine if a health charity matches their values. PCRM administers the program on behalf of the Council on Humane Giving, a coalition of physician and animal protection groups. Today, nearly 250 health charities have received certification; there is no charge for certification.
A major public service and advertising campaign promoting the Humane Seal will launch later this fall. For a copy of the full report or an interview with Ms. Stoick, please contact Susanne Forte at 202-686-2210, ext. 339, or sforte@pcrm.org.
The report is also posted here: http://www.pcrm.org/resch/charities/charity_report05/charityreport_intro.html.
Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit health organization dedicated to promoting preventive medicine and higher standards in medical research, education, and practice.