News Release

Longer lasting pack for long-lasting heartburn relief

Business Announcement

Shire Hall Communications

The new 48-tablet pack of Zantac 75TM is now available. This new, large Zantac 75 TM pack is available from pharmacies throughout the UK, making access to quick, effective and long-lasting relief from heartburn now even more convenient.

Although the Zantac 75 TM 48-packs arrived in pharmacies on April Fools Day, the new pack size is no joke. The launch of this larger pack is fantastic news for the estimated 6.4 million British adults1 for whom heartburn is a recurring problem.

Frequent trips to the pharmacy are not easy to fit in to the demanding lifestyle we all now lead. The added convenience and accessibility of being able to buy just one pack, which under Pharmacy supervision can offer up to 24-48 days of treatment, will be hugely welcomed by the modern shopper. Amardeep Kahlon, Brand Manager for Zantac 75 TM says “Despite being so debilitating, many people still do not treat their heartburn optimally. We have recognised the need for this new larger pack size so that, during a growing consumer trend for self-medication, people with the help of their pharmacist will be able treat their own condition more successfully with even less effort”.

Zantac 75 TM is an ideal choice for the 49% of British adults1 who suffer from the discomfort and disturbance that heartburn and indigestion can bring. One convenient Zantac 75 TM tablet can provide all day freedom from heartburn and indigestion because it offers up to 12 hours of effective relief. One Zantac 75 TM can also go on to effectively fight these uncomfortable symptoms throughout the night. Unlike traditional heartburn remedies Zantac 75 can even prevent the bouts of heartburn that are sometimes brought on by eating and drinking by stopping excess acid release at the source.

Heartburn occurs when stomach acid flows back up into the food pipe. This excess acid is the main cause of the painful symptoms experienced by sufferers and it is by reducing the amount of excess acid produced by the stomach that Zantac 75 TM works. Whether the discomfort is a one-off due to a bout of over-indulgence or as a repeated sufferer, being able to buy the larger Zantac 75 TM pack will make it easier to ensure that reliable, effective relief is always on hand.

Zantac 75 “can let you live a heartburn free life” and with the new large 48-pack, heartburn can become one less thing you need to worry about, whether that means getting a satisfying full nights sleep or simply getting on with the busy life you lead.

  • Zantac 75 TM contains ranitidine (as HCl) 75mg
  • Always read the label
  • Zantac 75TM is available in 24 and 48 tablet packs

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For further information please contact Francesca McNeil or Susannah Burns on telephone no. 020 7313 6300 or fax no. 020 7313 6301, email Francesca.mcneil@shirehall.co.uk or Susannah.burns@shirehall.co.uk or Medical and Consumer Affairs, GlaxoSmithKline Freephone 0500 888 878.

References

1 Taylor Nelson Sofres 2001


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