How Does Marketing Affect the Brain? (image) University of Bonn Share Print E-Mail Caption INSEAD Professor of Marketing Dr. Hilke Plassmann studies how marketing efforts undertaken by companies or placebo pills are actually processed in the brain of the consumers. Credit © Foto: Nathalie Belzunce Usage Restrictions None Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.