Purple Endosperm Rice (image) Cell Press Share Print E-Mail Caption This is a photograph of purple endosperm rice. Credit Qinlong Zhu of the South China Agricultural University Usage Restrictions Credit Required. Share Print E-Mail Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.