Michael Roach, a professor of business administration at the Gies College of Business at the University of Illinois Urbana-Champaign (IMAGE)
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Non-monetary benefits such as independence, autonomy and the ability to work on innovative technologies are among the key selling points for talented scientists and engineers who spurn working for a bigger technology firm in favor of a riskier startup, said Michael Roach, a professor of business administration at the Gies College of Business at the University of Illinois Urbana-Champaign.
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