jewelry-bin (IMAGE)
Caption
Shoppers looking to “pop some tags” may be drawn to disordered thrift shop displays because they signal hidden treasure in their inventory. Secondhand retailers can decrease risk perceptions and increase perceptions of hidden treasure and purchase likelihood by demonstrating high inventory knowledge through their ability to answer customer questions and share the backstories of items, according to researchers.
Credit
Patrick Mansell, Penn State
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License
CC BY-NC-ND