Destinations of Pleasure (IMAGE) Columbia University Caption Neurons that project to the ventral tegmental area (in blue) - a brain region associated with pleasure and reward - receive, in turn, projections from neurons in the spinal cord (in red) that themselves receive touch input, revealing a direct skin-to-brain circuit for pleasurable touch in mice. Credit Abdus-Saboor Lab/Zuckerman Institute Usage Restrictions Credit must be given to the creator. Only noncommercial uses of the work are permitted. Adaptations must be shared under the same terms. License CC BY-NC-SA Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.