neuromarketing-eye-tracking-progression-example.jpg (IMAGE) University of South Florida Caption The data showed participants tended to focus on faces, the left side of the ad and messages surrounded by white space. Areas of the ad least noticed were on the bottom and especially on the bottom right. Credit University of South Florida Usage Restrictions NA License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.