Emotional Language (VIDEO)

University of Cambridge

Caption

The 'Inoculation Science' animation covering emotional language. Emotions are powerful tools of persuasion. Research shows that using emotional words, especially ones that evoke negative emotions such as fear or outrage, increases the viral potential of social media content. This use of negative emotional words to manipulate is sometimes referred to as “fearmongering”.

Credit

Inoculation Science project

Usage Restrictions

None

License

Original content

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