SMU Associate Professor Mark Chong (IMAGE) Singapore Management University Caption A new study, co-authored by SMU Associate Professor Mark Chong, explores consumer attitudes to eating alternative proteins. Credit Singapore Management University Usage Restrictions Please include image credit. License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.