Brain Areas Responsible for Food Cravings (IMAGE) Imperial College London Caption Areas of the brain associated with food cravings. The areas marked in blue and yellow -- called the caudate and the nucleus accumbens -- showed reduced activation to high-calorie foods when the volunteers took the propionate food supplement. Credit Dr Tony Goldstone, Imperial College London Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.