Brain Activation (IMAGE) Center for BrainHealth Caption Smokers showed significant ventral anterior insula activation related to both market value r and post-smoking craving only when they were told "nicotine in cigarette" and smoked nicotine but not in other conditions. Credit Gu et al., 2016 Usage Restrictions Must credit image License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.