Friction Reduction in Action (IMAGE) Brown University Caption Artist's conception shows a molecule in a liquid suddenly kicked into rapid rotation pushing away molecules that surround it, destroying its own friction. Credit Image: Stephen Bradforth, USC Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.