Buying and the Ventromedial Prefrontal Cortex (IMAGE)

Duke University

Buying and the Ventromedial Prefrontal Cortex

Caption

In this figure, fMRI data show which areas of the brain are active as a study subject either experiences an emotion or tries to modify it. The ventromedial prefrontal cortex (labeled vmPFC) becomes more active as a person experiences more positive feelings. Panel A shows how the vmPFC was activated by positive images and positive regulation of thoughts. Panel B shows activation by all types of images, positive and negative, and indicates that vmPFC was activated by positive experiences in both experiments.

Credit

Credit: Amy Winecoff, Duke.

Usage Restrictions

Give credit.

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.