Jason Watson, University of Utah (IMAGE)
Caption
University of Utah psychologist Jason Watson displays a famous video showing people passing a basketball while a person in a gorilla suit walks across the screen. When unsuspecting viewers were asked to count how many times the basketball is passed, more than 40 percent failed to see the person in the gorilla suit. Watson and his colleagues conducted new research expanding on earlier work by psychologists Christopher Chabris and Daniel Simons -- authors of the 2010 book "The Invisible Gorilla" -- and showing that a better "working memory capacity" explains why 58 percent of people to see the gorilla even if they are focusing on counting basketball passes.
Credit
Janelle Seegmiller, U of Utah, and Daniel Simons, U of Illinois.
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