SMU Associate Professor Roy Chua (IMAGE) Singapore Management University Caption The Asian culture that is tight on norms, rules and conformity has often been cited as the reason why Asians lack creativity. Can changing organisational culture solve the Asian creativity dilemma? Credit Singapore Management University Usage Restrictions Please include image credit. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.