Visual Attention Drawn to Meaning, Not What Stands Out (IMAGE)
Caption
Conventional thinking on visual attention is that our attention is automatically drawn to "salient" objects that stand out from the background. Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (examples far left) by eye tracking (center left), "meaning" (center right) and "salience" or outstanding features (far left). Statistical analysis shows that eyes are drawn to "meaningful" areas, not necessarily those that are most outstanding.
Credit
John Henderson and Taylor Hayes, UC Davis
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