Countermessaging on fruit drinks (IMAGE) University of Washington Caption This is an example of a message designed to reduce parents’ spending on sugary beverages. Go to Truth About Fruit Drinks for more countermarketing images and content to share on social media or anywhere. Credit University of Washington / Truth About Fruit Drinks Usage Restrictions No modifications. License Original content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.